"Pack Your Precious" – Packaging concept for SÖDRA 2012
Once again I am honored to present a project carried out
together with Södra and the material DuraPulp. This time, the
brief read: "Design a demonstrator that shows how sheets of
DuraPulp can be used as a packaging material, and why it is a
The concept was named "Pack Your Precious" which is a message
to those involved in design or manufacture of packaging.
Outer shapes of a package can hint the contents of it. They also
create expectations. The material allows shapes to be moulded,
using heat and pressure, into a strong and durable shell. The box
is given shapes that resemble delicate and fragile objects in order
to show what kind of precious things that can be hidden inside.
The material is bio-degradable and made from renewable resources.