DuraPulp by Södra

Master thesis project, HDK, 2010


The material DuraPulp is a material innovation by the forest

company SÖDRA under its R&D company Södra Innovation.


Thanks to its abilities to biodegrade and recycle, it is an exiting

material for sustainable development in a variety of applications.

Rather than doing the expected product, I focused on inspiration

and demonstration of the properties of DuraPulp.


The result is a seedpod give-away. A gift that Södra gives away

to clients and guests to inspire and amaze at the abilities the

material holds.


Inside the seedpod hides a seed and when the seedpod is planted

in soil, the seed grows and the material degrades.